The foundation of RudeRas is rooted in Jamaica, where music has an influence in our lives and our brand in ways that are ever changing and evolving. This stems from a montage of cultural influences; whether it is physical or instrumental. Our differences in physical features, lifestyles and cultures are brought together and connected through music & fashion.

The vision behind the brand RudeRas and its movement is to cultivate the freedom and self-assuredness to be true to one’s self. However, this expression manifests itself, whether through lifestyle and fashion this becomes one’s truth.

To live a RudeRas lifestyle is to live in confidence & comfort, simply living life to your expectations and not anyone else’s, essentially to ‘keep it real’. RudeRas as an individual, seeks to be strong and free and in doing so, aspires to overcome all adversity regardless of Place, Face or Race.