About RudeRas

A Movement

“RudeRas” is not only a brand but also a movement, one not to procrastinate but to put thoughts into plans and plans into action. As a movement, RudeRas endorses equality for all with a sense of connection through the arts.

Foundation

The foundation of RudeRas is rooted in Jamaica, where music has an influence in our lives and our brand in ways that are ever changing and evolving. This stems from a montage of cultural influences; whether it is physical or instrumental. Our differences in physical features, lifestyles and cultures are brought together and connected through music & fashion.

Vision

The vision behind the brand RudeRas and its movement is to cultivate the freedom and self-assuredness to be true to one’s self. However, this expression manifests itself, whether through lifestyle and fashion this becomes one’s truth.

Lifestyle

To live a RudeRas lifestyle is to live in confidence & comfort, simply living life to your expectations and not anyone else’s, essentially to ‘keep it real’. RudeRas as an individual, seeks to be strong and free and in doing so, aspires to overcome all adversity regardless of Place, Face or Race.

Beliefs

As different as we all are, our beliefs in ourselves stems from the belief of a superior being, one way or another, it being nature, as everyone ought to believe in nature. With that said, RudeRas says to you, “Freedom… if not by choice by nature! Those who choose to be freed will be freed.
Everyone has a choice, what’s yours?”